The one thing that all new startups have in common is the fact that they are unknown. You may have the best widget on the planet, but if no one knows who you are you aren’t going to sell many of them. The best way for any new company just starting out to get exposure to their brand is by using promotional products and the best place to start is with promotional clothing. When Apple was first starting out they had a great product but the average person didn’t own a computer much less even have a need for one. You wouldn’t have known it back in the day though as almost everyone knew who Apple was and what they were doing because Steve Jobs understood marketing.